Ricky Pena (1987)

Patrick Vincent G. Peña is a seasoned Telecom executive with 22 years of solid experience in Digital Communications, specifically in the areas of Sales, Marketing, Business Development and Innovation. He started his Telecom career in Smart Communications where he managed the transition of the cellular business from Analog to GSM. He then went on to join startup Meridian Telekoms to pioneer wireless broadband technologies in the Philippines until it was acquired by Smart where it became the foundation for the Smart Broadband business. He moved to Digitel Mobile Philippines and is credited for growing Sun Cellular as the #1 Postpaid brand in the market, as well as for the successful launch of Sun Broadband. As Senior Vice President, he also handled Business Development where he collaborated with Technology partners for new business initiatives.

With the eventual acquisition of Digitel by PLDT, he was seconded to Voyager Innovations, to champion Internet-based communication solutions for the different business units within PLDT. He is currently the General Manager of PT&T running the Fixed Broadband Business, this while preparing for the company’s bid to be the Philippines’ 3rd Mobile player.

Prior to his Telecom career, Ricky cut his teeth in key management positions in multinationals Unilever and Glaxo Smithkline, where he put to good use his IE discipline in Marketing and Product Management. Ricky has also done consultancy work in renewable energy, specifically in the Solar space prior to his PT&T stint. 

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